Which term describes the process of defining long-term goals and allocating resources for international operations?

• A. Operational Planning
• B. Strategic Planning
• C. Market Entry Strategy
• D. Tactical Planning

Answer: (B)

Strategic planning governs where the organization is headed over the long term and how resources are allocated to reach those goals, including for international operations. It sets the vision and objectives, and determines the big bets across borders—what to pursue, where to invest, and how to marshal people, money, and capabilities over time.

Operational planning, in contrast, focuses on short-term actions and day-to-day execution to support the strategy, translating objectives into schedules and tasks. Tactical planning sits between strategy and operations, translating parts of the strategic plan into medium-term actions within departments. Market entry strategy concentrates on choosing which international markets to enter and how to enter them, a narrower piece of the overall plan rather than the entire long-term direction and resource allocation.