Which term covers the coordination of all activities from raw materials to final customer?

• A. Logistics
• B. Supply Chain Management
• C. Operations Management
• D. Quality Assurance

Answer: (B)

Coordinating all activities from raw materials to the final customer is the domain of supply chain management. It encompasses the end-to-end planning, sourcing, production, distribution, and integration of partners and information across the entire network to deliver value to the customer. This goes beyond simply moving goods, which is the focus of logistics, or optimizing internal processes, which is the realm of operations management. Quality assurance centers on meeting quality standards rather than coordinating the whole chain. So, the best fit is supply chain management, which orchestrates every step and player—from suppliers through production to the final customer.