Which option is NOT a main WTO valuation method?

• A. Transaction value.
• B. Market value.
• C. Value of identical or similar goods.
• D. Computed value.

Answer: (B)

The key idea is that WTO customs valuation uses a hierarchy that ties the duty to a verifiable value from a real transaction or solid comparisons, not to a general market price. The primary method is the price actually paid or payable for the goods. If that price can’t be used reliably, the next option is the value of identical goods sold under similar conditions. If that isn’t available, the value of similar goods is used. If none of these work, the computed value based on production costs and certain add-ons is used. Market value isn’t included in this main sequence because it relies on a hypothetical or fluctuating market price rather than a specific transaction or a solid comparison, which makes duties less predictable and harder to verify.